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Xiaoou Liu has held various positions throughout their work experience. They started their career as a Consultant at Kantar Consulting in January 2012 and worked in that role until May 2015. Afterward, they joined Ernst & Young Global Consulting Services as a Consulting Manager in May 2015 and stayed in that position until December 2020. Currently, they are working as the Head of Strategy at Amer Sports Corporation, starting in June 2021.

Xiaoou Liu obtained a Master of Business Administration (MBA) degree from The University of Chicago Booth School of Business.