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Helge Birkelund is an experienced professional in the media and digital sectors, currently serving as Vice President Sport and Sports Director at Amedia AS since November 2012, and previously as Director of Business Development/New Biz. Birkelund has also held the position of Head of New Business at A-pressen since June 2010, and was Digital/Portal/Online Manager at Egmont from August 2008 to June 2010. Prior roles include Senior Advisor at Teleplan Consulting, Senior Group Manager for Windows Live at Microsoft, Editor-in-Chief at Lycos Spray Nettavisen, Web Editor at Gyldendal, and Editorial Member in the New Media Sector at J.W. Cappelen Forlag. Birkelund began a career in journalism working for various publications from 1992 to 1997. Academic qualifications include studies at the University of Oslo and BI Norwegian Business School.