The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products’ long-term success. Our founding research approach is PFU™ (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. 

AMC Global operates under the goal of constant innovation of all of our tools—to best serve our clients and mine the right data for product success. Our team’s creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. 

Some of our other proprietary approaches include the LaunchPulse™ suite, where clients can gain view of the launch from all angles—including the purchaser and shopper perspectives—to lead optimization of both brick & mortar and ecommerce strategies. Through our popular PackPulse™ we can help our clients ensure branding, packaging and visual identity systems are fulfilling the role they should have on the shelves. And with our ProductPulse™ tools, we look at each stage of the product development lifecycle using effective research methods to generate insights and actions that maximize business decision-making. You can see all our innovative solutions here: https://amcglobal.com/our-solutions/

Whether a client’s product and/or brand is new to market or well established, our expertise spans the full product lifecycle helping develop, launch and grow successful products in markets across the globe. 

Analytics

Consulting

Product Management

AMC Global

Ken Roshkoff

Tim Shaw

Sian Douglas

Caitlin Connor

Amy Harr

Shira Horn

Erin Russeck

Miriam Konz

Kelly Jasper

The Strategy and Insights team at AMC Global harnesses innovative research methodologies to guide clients through the complexities of product launches. Utilizing proprietary tools like PFU™ and LaunchPulse™, the team analyzes real purchaser feedback and market dynamics, delivering actionable insights that optimize strategies and enhance product performance. Their expertise spans the entire product lifecycle, enabling clients to drive brand growth and navigate competitive landscapes effectively.

Strategy and Insights

Research and Project Management

Leadership Team

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Strategy and Insights

About

Team members

Other teams at AMC Global

Research and Project Management

Leadership Team

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Strategy and Insights

About

Team members

Other teams at AMC Global

Research and Project Management

Leadership Team

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