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Hans Cools is a seasoned business professional with extensive experience in strategic management, consultancy, and executive leadership. Currently serving as a Business Mentor at Ambits since November 2023, Cools also operates Cools Hans, providing strategic, business, and brand consultancy since February 2015. Cools held prominent roles at Moore Law Belgium and Moore Belgium as Chief Executive Officer from July 2021 to April 2023 and February 2015 to April 2023, respectively, focusing on general management and digital transformation. Prior experience includes co-founding Uest, overseeing Sanoma Media Belgium's transformation as CEO and COO, and managing commercial operations at Sanoma Magazines Belgium. Cools also built a strong foundation in brand management at Unilever Belgium and holds a degree in Commercial Engineering from KU Leuven.