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Hellen Lanfranchi currently serves as Corporate Reputation Manager at Ambev since June 2023. Prior to this role, Hellen was the Global Marketing & Communications Manager at Z-Tech under AB InBev from January 2022 to June 2023. Between 2017 and 2021, Hellen held the position of Consumer Marketing Manager for the Affluent Segment at Visa, where responsibilities included developing marketing strategies and launching new products for high-net-worth clients. Hellen also worked as Client Marketing Manager at Visa, focusing on public-owned banks and cooperative clients. Earlier positions included Sponsorship Manager for the Rio 2016 Olympic and Paralympic Games at Bradesco, Marketing & Communications Manager at Patria Investimentos, Senior Product Specialist at American Express, and a Marketing & Communications role at Nielsen. Hellen holds a degree in Comunicação Social from USP - Universidade de São Paulo and further education from Insper Instituto de Ensino e Pesquisa.