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Guilherme Perez has extensive experience in brand management and strategic business leadership. Currently serving at Ambev since April 2018, Guilherme holds the positions of Brand Manager and Culture & Relationship National Manager for Stella Artois, overseeing cultural positioning, managing brand activations throughout Brazil, and negotiating sponsorships for major events. Prior to Ambev, Guilherme founded WE Hostel Design, recognized globally for its strategic business model, and served as President of the Associação de Hostels de São Paulo, focusing on low-cost tourism development. Earlier roles include coordinating product strategies at Bradesco Financiamentos and analytics monitoring at Citi. Guilherme's academic background includes a degree in Business Administration from Pontifícia Universidade Católica de São Paulo and a postgraduate degree in Hospitality Management from Senac Brasil.