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William Peterson has worked in sales and marketing for over 25 years. William began their career as a regional director of sales for CBS/Infinity in 1993. In 1998, they joined goal.com as their executive vice president of sales and marketing. William held this position for six years before moving on to Premiere College Sports in 2006 where they served as president for three years. In 2009, Peterson became managing director of Addo Partners and held this position until 2018. William then took on the role of executive vice president of sales and marketing at PlayOn! Sports for two years before moving to Corporate Chaplains of America in 2012. At CCA, they served as special assistant to the president and vice president of US and International Development for two years. In 2014, they joined tgi worldwide as their executive vice president of sales and marketing and remained in this position until 2017. Currently, Peterson is an advisor at Ambassador Development Group.