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Pete Petras serves as the Head of Design for the Alexa AI Information team at Amazon, where strategic customer experience initiatives are developed to enhance Alexa's brand and product offerings. With a rich background in design leadership, Pete has previously held significant roles at TripActions, Uber, and Scribd, demonstrating expertise in user experience, monetization, and design strategy across various sectors. Additionally, Pete is the founder of Bella Macchina LLC, offering creative products and services, and mentors aspiring female leaders through #BUILTBYGIRLS and CodePath. Educational qualifications include studies at Harvard Business School Online and The Art Institutes, with a focus on visual communications and multimedia.