ÂÜÀòÂÒÂ×

Muskan Shah is a seasoned media planner currently at Heartbeat since February 2022, where responsibilities include managing vendor communication, executing campaigns, and developing a comprehensive $15M media plan across multiple channels. Previous experience includes roles at ServiceNow as an Account Based Marketing Coop, where strategic relationships and global marketing campaigns were developed, and at Wayfair as an Email Marketing Co-op, where techniques improved revenue significantly. Muskan has also interned at Ogilvy, supporting client services and social media strategy, and gained research experience as an assistant at Northeastern University. Muskan's educational background includes a Bachelor's degree in Business Administration and Economics from Northeastern University, supplemented by a study abroad semester with the Foundation for International Education.