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Kristiina Williamson is an accomplished finance professional with extensive experience in various leadership roles across prominent organizations. Currently serving as the Head of Finance, Pricing and Yield at Amazon Ads, Kristiina was previously the Head of EU Financial Planning & Analysis at Amazon. Prior to Amazon, Kristiina held several key positions at Expedia Group, including Commercial Finance Director, Finance Director for Hotels.com Global FP&A, and Senior Finance Manager for Hotels.com EMEA FP&A. Kristiina's earlier career includes roles as a Senior Consultant at Navigant and various positions at Capgemini Consulting, such as Senior Strategy Consultant, Consultant, and Associate Consultant.