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Caitlin Peterson serves as the Global Head of Social Media for Amazon Music, leading strategies to connect fans with artists through innovative content on various platforms since January 2022. Prior to this role, Caitlin held significant positions at BET Networks, including Vice President of Marketing for BET+ and Strategic Advisor, where oversight of communications and marketing campaigns for Black content was paramount. Experience at Netflix involved directing consumer marketing initiatives for popular original series across multiple regions, contributing to a renowned social media presence. Earlier career stages include roles at Newell Rubbermaid, focusing on public relations and social media, and various internships that laid the foundation in digital marketing and communications. Caitlin holds dual Bachelor’s degrees in Public Relations and Journalism from The University of Georgia.