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Ash Hafez currently serves as the Director and Head of Pricing & Promotions Science at Amazon, a position held since March 2024, leading retail pricing and promotions science initiatives. Prior to this role, Ash was the VP and Head of AI & Science at Equilibrium Energy from 2022 to 2024, where responsibilities included building autonomous machine learning and optimization models for industrial-sized batteries. Ash's experience at Amazon also includes leadership as the Head of ML Science for Worldwide Retail Pricing from 2020 to 2022, focusing on machine learning initiatives for pricing competitiveness. Earlier career highlights include serving as a Senior Director of AI & Data Science at Tempus, Inc., and co-founding InPhaseBlue LLC, with initiatives in data visualization and machine learning. Ash's foundational career includes roles as a Quantitative High Frequency Trader and as a Director at Merrill Lynch, managing bond trading technology. Educational background includes a Bachelor of Science with First Class Honors in Computer Science and Information Technology from The University of Western Australia.