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Michael Bassler has been involved in a variety of work experiences since 2020. In 2020, they became the CEO of WETHEBRANDS_, a technology-driven e-commerce company that buys, grows and operates Amazon businesses. Michael also became a University Lecturer in Entrepreneurship at Hochschule Fresenius. In 2021, they became the Founding Investor of Heizfix GmbH, a Seed Investor of Leverest and Retalos, and the CEO of Amazing Capital, a venture capital investments company. In 2022, they became a Founding Investor of Sola and a Series A Investor of respond.io.

Michael Bassler has a long and varied educational history. Michael completed a Bachelor's degree in 2009-2013 at Rheinische Fachhochschule Köln, followed by a Master's Degree in 2014-2015 at the same institution. From 2016-2019, they were a Doctoral Student at WHU – Otto Beisheim School of Management, studying Corporate Finance: Hedge Fund Activism in Vallendar. In 2017, they were a University Lecturer at Rheinische Fachhochschule Köln, teaching Investment Banking in the Bachelor Program. Michael was also a Lecturer at Hochschule Fresenius in Idstein from 2017-2018, teaching Entrepreneurship & Online Marketing in the Bachelor Program. In 2020-2021, they were a Lecturer at Hochschule Fresenius in Cologne, teaching Master program - Entrepreneurship & Social Media Management.

In addition to their formal education, Michael Bassler has also obtained several certifications. These include Fastest Growing Startup in Germany (getbaff) from Business Insider in 2020 and 2019, German Accelerator Silicon Valley (getbaff) from German Accelerator in 2019, Startplatz Accelerator (getbaff) from STARTPLATZ in 2019, Vodafone Uplift Accelerator (getbaff) from Vodafone UPLIFT in 2019, Future Champions Accelerator (getbaff) from Future Champions Accelerator Rhein Ruhr in 2018, Pacesetter Accelerator (getbaff) from Alibaba.com in 2018, and FB Start Accelerator (Postando) from Facebook in 2017.