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Paul Rehlinger is a seasoned professional in licensing and commercial strategy with experience in the merchandising and retail sectors. Currently serving as a Licensing Account Manager at A.S.O. since February 2022, Paul is responsible for the development of licensing activities associated with the Tour de France and Dakar brands, including product development, communication strategies, and contract management. Previous roles include a position as a Chargé de stratégie commerciale at STERIFLOW, where Paul implemented a strategy to enhance sales of spare parts, and as an Assistant marketing Web at Jardin Concept, focusing on e-commerce management and digital marketing. Paul holds a Master 2 in Management and International Trade from iaelyon School of Management, along with a Master 1 in the same field and a Bachelor's degree in Management and Human Sciences.