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Asi Vetcher currently serves as the VP and Head of the Knowledge Management Division at AMAREL LTD since September 2024. Prior experience includes significant roles at Elbit Systems Ltd, where Asi held titles such as Vice President of Operations, Managing Director of Tel Hay Production Sites, and Chief Production Manager. Asi was instrumental in establishing ELSA's production facility in Australia and overseeing large-scale production programs involving millions of dollars. Additionally, Asi worked as Deputy COO and Operations & Production Director at Elbit Systems of Australia, along with serving in various project management and engineering roles throughout Asi's career at Elbit Systems and Rafael. Asi holds a Master of Law in Technology and Business Innovation from Reichman University and a Bachelor’s degree in Business Management from The Open University of Israel.