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Ville Lahtinen is a seasoned data science professional with extensive experience in the travel and advertising sectors. Currently serving as a Principal Data Scientist at Amadeus since June 2020, Ville Lahtinen specializes in data science for travel advertising and previously held the role of Senior Data Scientist. Ville Lahtinen's prior experience includes roles at travel audience GmbH, where responsibilities encompassed CTR, CVR, and auction bidding strategies, as well as project leadership at the Max Planck Institute of Microstructure Physics. Additional positions as a Data Scientist and postdoctoral researcher at various prestigious institutions further highlight Ville Lahtinen's expertise, particularly in theoretical and mathematical physics, as evidenced by a PhD from the University of Leeds and a Master's degree from the University of Helsinki.