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Luka Šetina is an accomplished business leader with extensive experience in managing and growing operations across the technology and travel sectors. Currently serving as General Manager at Amadeus since March 2013, Luka drives business growth in Slovenia, North Macedonia, Bosnia & Herzegovina, and Albania, focusing on sales and marketing. As Chief Chocolate Maker at LUKAS chocolatier, a role held since December 2007, Luka crafts unique chocolate products. Previous positions include CIO at Adria Airways, where Luka built a new IT team and led strategic IT projects, and Software and Services Solution Specialist at Microsoft, driving cloud business in Southeast Europe. With a solid foundation in IT and business development from various roles, including Director at 76dinamik and Group CIO at Droga Kolinska, Luka possesses strong expertise in strategic IT management, data analytics, and organizational growth. Luka holds an MBA from IEDC - Bled School of Management and a degree in business informatics from the University of Ljubljana.