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Jenny Platten is an experienced professional in legacy marketing and fundraising, currently serving as the Senior Legacy Marketing and Development Manager at Alzheimer's Society since November 2019. In this role, Jenny leads the Legacy Marketing programme, focusing on supporter acquisition, retention, and the promotion of the free Wills scheme. Previously, at Cancer Research UK, Jenny held various positions including Individual Giving Marketing Manager, where management of a team to enhance donor retention and relationships was key. Other roles included Senior Direct Marketing Executive and support in strategic projects aimed at fundraising transformation. Earlier experiences included internships in international programs and teaching, and a background as a barista, complemented by a BA in Italian and Spanish from the University of Bristol.