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Lucy Ridgway is a seasoned marketing professional, currently serving as the Marketing and Engagement Manager at Alzheimer's Research UK since October 2022. Prior to this role, Lucy took a sabbatical to study digital marketing and earned certifications from the Digital Marketing Institute and the American Marketing Association between July 2020 and November 2022. Lucy's extensive experience includes positions such as Marketing Manager at Cambridge Assessment, Global Marketing Manager at Cambridge University Press, and Digital Marketing Manager at Willows Activity Farm. Earlier in the career, Lucy held various senior online marketing roles at RBS International and Barclays, focusing on digital marketing strategies and optimization. Lucy's foundational marketing experience began at BT as a Marketing Manager, delivering ICT campaigns across multiple regions. Lucy holds a Bachelor's degree in History and German from The University of Sheffield, along with several professional qualifications in marketing.