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Priscilla Jeha is an experienced professional currently serving as the General Manager at alt/shift/ since October 2024 and a member of Women In Digital since August 2024. Priscilla is the founder of St Agnes Rituals, a wellness brand established in December 2021, and the founder of The Together Society, founded in February 2020. Previous roles include Director of Communications & Media for the Queensland Government, General Manager at Khemistry, and Global Business Director at Grey London. Priscilla has a strong background in mentoring, having served as a mentor with Assisterhood from March 2019 to March 2023, and previously held a board member position at the Zonta Club of Brisbane City Heart. Educational credentials include a Bachelor of Arts in Communications from Queensland University of Technology and various certifications in well-being, coaching, and advertising.