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John Dwyer is a seasoned Licensing Specialist with extensive experience in the software and hardware industries. Since September 1999, John has served as Account Director at Bytes Software Services, focusing on optimizing customer software licensing budgets while ensuring legal compliance and competitive pricing. Prior to this role, John worked as an Account Manager at Equanet from January 1997 to August 1999, where responsibilities included selling hardware and software and delivering tailored solutions. John began their career with a brief position at Harrods in 1996. Educationally, John holds a BA Hons in Business Administration from Nottingham Trent University and an HND in Business and Finance (Travel & Tourism) from Bournemouth University. John's foundational education was completed at St Josephs College, Ipswich.