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Celeste Alexander, MS, MBA, is an experienced marketing professional with a strong background in consumer engagement and digital strategy. As the Emerging Channels and Rewards Product Manager at Altria since January 2023, Celeste focuses on enhancing marketing capabilities and expanding consumer reach through various initiatives. In the role of VP, Consumer & Community Engagement at PHOENIX Lifestyle Marketing Group, Celeste leads a team to optimize the consumer decision journey and strengthen brand relationships. Previous roles include eCommerce Marketing Manager at Nordic Naturals, where a comprehensive strategy overhaul was executed, and eCommerce & Omni Channel Marketing Manager at Hormel Foods, emphasizing digital strategies within the Kroger enterprise. Celeste's earlier experience includes positions at Devils Backbone Brewing Company and Media Star Promotions, where leadership in digital marketing and brand development was demonstrated. Academic qualifications include an MBA from LSU Shreveport and an MS in Social Welfare Administration from the University of Cincinnati.