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Matthew Smith is a seasoned professional in product management and UX design, currently serving as the Senior Director of Product Management and previously as the Director of UX/UI at Altrata since October 2022. Matthew has been a Lecturer in the UX Design Program at George Brown College since March 2018. Prior experience includes a managerial role in UX Strategy & Design at PwC Canada from September 2018 to September 2021 and UX Designer positions at diff and Blyth Arts & Cultural Initiative between 2015 and 2018. Matthew began a career in the digital space as a Digital Resource Manager at Fred Victor Centre from 2010 to 2015. Academic credentials include a Bachelor's degree from Wilfrid Laurier University and further education at George Brown College.