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Subhabrata Ghosh (SG) is an accomplished executive with extensive experience in the fields of marketing, consulting, and product development, particularly in the electric vehicle sector. Serving as Chief Executive Officer at Celsius100 Consulting since January 2005, SG focuses on consumer insight driven product development and branding, as well as business strategy consulting across various industries. As a director at Altigreen Propulsion Labs and a former director at Lithium Urban Technologies, SG has contributed to significant advancements in electric vehicle fleets. Previous roles include Business and Marketing Consultant at Mahindra Reva Electric Vehicles and Director and COO at Saatchi & Saatchi, where SG was instrumental in building the agency's presence in India. Educational qualifications include multiple degrees in human physiology, ergonomics, design, and business management from notable institutions such as the University of Calcutta and the Indian Institute of Social Welfare and Business Management.