People, Product, Planet 
–  the three words that make the Alternative world go round, where different feels good.

Alternative Flooring is an award-winning British lifestyle brand that design and manufacture exceptional carpets, rugs and runners made from the finest wool, natural fibres (seagrass, sisal, coir, jute) and faux materials. 

Here carpet is considered a craft with a human touch and stories to tell. The designs speak for themselves. Texture pampers, colour sings and pattern dances. Collections surprise, excite and delight making homes feel happy and the planet healthy. 

Collaborations with the best designers including Ashley Hicks, Margo Selby, Ben Pentreath, Ella Doran and Divine Savages push the boundaries of flooring design, creating pattern vibrant with personality. 

As well as a great choice of fabulous flooring Alternative gives plenty of options. From five metre seamless carpet to pre-cut runners and personalised rugs, there is a design suitable for every room in your home. And to make choosing easier try the online floor visualiser.

25 years on, Alternative Flooring is still flying high in the face of convention and finding unexpected new ways for everyone from stylish home dwellers to visionary interior designers, to express themselves and fall in love right down to their toes. 

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Alternative Flooring

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Alternative Flooring

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