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Luisa Fernanda Zamora M. is a skilled Human Resources professional with extensive experience in organizational development, talent management, and coaching. Currently serving as Human Resources Manager at Alterna since February 2020, Luisa has co-created the organizational culture map and developed processes for talent attraction and development. As a Teaching Professional at Universidad del Valle de Guatemala, Luisa contributes to the Master in Human Talent Management program. With a background as a consultant-coach since 2013, Luisa has provided tailored coaching and consulting services to various clients. Previous roles include HR Business Partner at Corporación Multi Inversiones, Site HR Manager at TELUS International, and Manager of Organizational Change at Evolution Consulting Group. Educational qualifications include a Master’s in Human Resources Management and an Integral Coaching Certification, complemented by a psychology degree focusing on clinical psychology.