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Arianna Giussani has extensive experience in marketing and communication roles, currently serving as a Client Marketing Advisor and Senior Marketing Account at Altea Federation since January 2018. Responsibilities include developing and executing marketing and go-to-market plans for Altea Federation companies, specifically Alterna and Nextea, as well as managing digital and traditional marketing campaigns. Previously, Arianna held positions such as Communication Specialist at ALTERNA Srl and Sales & Marketing Assistant at Altea, demonstrating expertise in commercial direction support and operational tasks related to ERP systems. Early career experience includes roles at Roller Srl, Axioma SpA, and IBM, where Arianna gained skills in sales support, order management, and customer assistance. Recognition as a Firefighter from A-People in 2021 highlights reliability and problem-solving capabilities in critical situations. Arianna holds a degree in Segretaria d'Azienda from the Istituto Professionale di Stato per i Servizi Commerciali.