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Rui Lourenço has a diverse work experience spanning multiple companies. Rui started working at Setúbal na Rede in 2011 as a Content Manager, responsible for publishing articles, managing contests, maintaining cultural content, and managing social media. Rui then transitioned to a Marketing Technician position, where they conducted market research, developed advertising proposals, and formed partnerships. In 2012, they joined Hamlet B2B as a B2B Digital Project Manager, holding this role until 2019. Currently, Rui works at ALTAR.io as a Partner & CMO, overseeing marketing activities and developing a comprehensive marketing strategy aligned with the company's goals.

Rui Lourenço completed their education with a Bachelor's degree in Marketing, Advertising, and Public Relations from Universidade Europeia. Rui attended this institution from 2007 to 2011. More recently, in 2019, they attended Lisbon Digital School, where they pursued studies in B2B Digital Marketing.