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Jorge Barberá has a range of experience in corporate affairs, marketing, and management. Jorge worked at Altadis Canarias as the Corporate Affairs Head and later as the Consumer & Trade Marketing Head. Prior to that, they served as the General Manager Canary Islands at Japan Tobacco International Iberia. Jorge also has experience as a Senior Consultant at Conexión Social, focusing on corporate social responsibility practices. Before that, they were the Managing Director at Philip Morris Spain and the Director of Sales & Distribution at Philip Morris Italia. Jorge began their career at PMI Spain as the Sales Director PMS and later as the General Manager CI.

Jorge Barberá completed the ACCELERATED DEVELOPMENT PROGRAM in MANAGEMENT at London Business School in 2002. Prior to that, they obtained a MASTER IN MARKETING from Escuela Superior de Marketing in Madrid, Spain, which they completed between 1994 and 1995.