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Sanya Arora is a Senior Associate at LBB (Little Black Book) since March 2022, with previous experience as a Merchandiser at The Luxury Closet, Inc. from October 2020 to February 2022 and as the Creative Head at The Hem’d for nearly a year. Sanya has a strong foundation in fashion merchandising, evidenced by internships at American Eagle Outfitters and Tommy Hilfiger, where consumer demand analysis and category forecasting were key projects. Additional experience includes an Audit Associate role at Ernst & Young, focusing on financial audits, and an internship at RentACloset that involved fashion forecasting and competitor analysis. Sanya holds a Master’s in Fashion Management from the National Institute of Fashion Technology and a Bachelor's degree in Business/Commerce from Dyal Singh College, Delhi University.