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Paul Maxwell is an accomplished IT professional with extensive experience in leading technology transformation across various retail organizations. Currently serving as the Director of IT Transformation at M. H. Alshaya Co. since May 2019, Paul previously held significant positions including IT Director at Bravissimo and IT Delivery Director - Omni-Channel at Boots UK. Early career highlights include serving as IT Director at House of Fraser and Group Head of IT at FEC Holdings, overseeing multiple brands. With a foundational role at Debenhams spanning nearly a decade in various capacities, Paul has consistently driven IT strategy, development, and service delivery, managing substantial investment programs and efficient operational teams.