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Bernat Guardia is a seasoned professional in the cycling industry with extensive experience in product development and sports management. Currently serving as a Product Development Specialist at Alpinestars since January 2023, Bernat focuses on enhancing gear and protection through rider insights. Previous roles include Sports Manager at Intense Cycles, where Bernat developed European marketing strategies and managed ambassador relations, and Product Development Specialist at fizik, contributing to the design of Gravita gravity shoes. Additional experience includes promoting and testing equipment at Fox Racing and leading INTENSE Factory Racing as Team Manager, guiding elite athletes to success in competitions. Bernat's background as a professional downhill mountain bike racer has provided valuable expertise in both athletic performance and product innovation. Bernat holds a degree in Physics from Universitat Autònoma de Barcelona.