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Gordon is a founding member of Alpine Ascents International and is responsible for overseeing Alpine Ascents expeditions and operations. A long-time world traveler, Gordon has always had a keen interest in Western Asia and has spent much of his travel time over the last 30+ years, as well as today. From Peshawar to Bangladesh, Ladakh to Sri Lanka, this region of the world has always captured his heart and mind. He serves regularly as an Asia travel expert for numerous media sources such as the New York Times, BBC, and Outside Magazine and has appeared on BBC world CNN, NPR MSNBC, and NBC Nightly News. Gordon still scouts new locations for Alpine Ascents, most recently pioneering the remote India trip in the state of Arunachal Pradesh.

On the home front, He has a keen interest in business ethics, operational systems, marketing, and maintaining the integrity of travel in local countries. A long-term fixture in the adventure travel industry, he is on the Education Staff of the Adventure Tourist Travel Association where he leads travel development and marketing seminars in developing markets, and is a founder and board member of the Alpine Ascents Foundation, stressing the need for youth education in Nepal.