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Han Dirkx is the CEO and Co-founder of Alphabeats, a company focused on mental preparedness in sports. Prior to this, Han was the Innovation Manager a.i. at KRO-NCRV, the Co-Founder of emmr.nl, the Founder of brettoday, the Founder & CCO Digital Data Strategist of Goodbyehello, the Co-Founder & CEO of Vippre, and the Co-Founder & Director of Burnett Television. Han also worked as a Marketing Manager at Yamaha Motor Nederland B.V., a Product Manager at Enertel, and served as the Voorzitter at UniPartners Nederland. Han holds a Master's degree in Economics from Maastricht University.