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Martin Aichholzer is an accomplished brand and marketing consultant with extensive experience in communication and product development, particularly for small and medium-sized enterprises in Austria. Currently serving as the Head of Marketing at ALP.Lab since January 2021, Martin also lectures part-time at FH Campus 02 and has held the position of CEO and Senior Consultant at Der Markenregisseur since 2007. Additional roles include Marketing Manager at Kleintierzentrum Graz-Süd and previous positions as Head of Marketing at Virtual Vehicle Research GmbH and business trainer focusing on Social Media at Lehrgang Social Media ManagerIn. With a strong educational background including a Master of Arts in Media Sciences and a Master of Law from Karl-Franzens-Universität Graz, Martin Aichholzer has demonstrated significant expertise in marketing training and consultancy.