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Siobhan Clarke Mason is an experienced analytics professional with a strong background in digital marketing and strategy. Currently serving as the Head of Analytics at Alo Yoga, Siobhan previously held positions at Tinuiti as Lead Digital Analyst and at Fuse Interactive as both Senior Digital Analyst and Digital Analyst. Siobhan also worked as a Marketing Analytics & Strategy Consultant for various clients and has experience as an Implementation Manager and Internet Marketing Specialist at Eastridge Workforce Solutions. Siobhan holds a degree in Business Administration from San Diego State University, obtained in 2011.