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Rafaela Alves is a seasoned professional with extensive experience in media, marketing, and communication across various industries. Currently serving as the Chief Data Media Officer and Vice President of Media and Data at AlmapBBDO since October 2021, Rafaela previously held significant roles at L'Oréal from October 2016 to September 2021, where responsibilities included Integrated Media strategy for multiple brands and overseeing digital ecosystems. Earlier career milestones include serving as Marketing Manager at GOL Linhas Aéreas and Marketing Communication Manager at Fundação Dom Cabral, among other positions at Claro Brasil and TIM. An alumnus of the MIT Sloan School of Management and a graduate of Centro Universitário de Belo Horizonte, Rafaela possesses a Master in Business Excellence and degrees in Journalism and Advertising.