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Marcelo Bazán is currently the Group Planning Director at AlmapBBDO since January 2023. Previously, Marcelo served as Planning Director at VMLY&R, where responsibilities included communication strategies for leading brands in retail and fintech. Marcelo's experience also encompasses roles as Planning Director at SalveTribal Worldwide and LDC, managing accounts for significant clients such as Ambev and Pepsico. Additionally, Marcelo held the position of Diretor de eventos at Grupo de Planejamento, contributing to industry events. Marcelo's educational background includes a degree in Marketing and Advertising from USP - Universidade de São Paulo, along with various strategy-focused programs at Sandbox Escola de Estratégia.