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Pontus Huotari is a Senior Data Scientist at Alma Media since November 2021, specializing in machine learning and AI applications for the housing market through services such as Etuovi and Vuokraovi. Prior to this role, Pontus served as a Data Scientist at Alma Media, focusing on similar initiatives. Pontus has an extensive academic background, having worked as a Postdoctoral Researcher at Lappeenranta University of Technology from May 2013 to November 2021, where business analytics were leveraged to explore issues in strategic and innovation management. Pontus completed a dissertation titled "Strategic interaction in platform-based markets: An agent-based simulation approach" in 2017 and holds a Doctor of Science in Technology from LUT University, awarded in 2017, along with two Master's degrees in Industrial Management and Engineering earned from Lappeenranta University of Technology between 2009 and 2013.