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Beatriz Torres is an experienced creative professional in the field of digital content and advertising. Currently serving as the Head of Creative Content and Digital at Alma since January 2012, Beatriz has also held roles as Creative Director and Associate Creative Director. Prior experience includes a position as Senior Copywriter at DDB, where Beatriz developed comprehensive campaigns for Volkswagen, and as a Copywriter at Shackleton, working with well-known brands like Budweiser and Jack Daniel’s. Beatriz's educational background includes degrees in Advertising and Public Relations from Universidad Autónoma de Barcelona and Università di Siena, along with training in Television Scriptwriting from Ateneu Barcelonès.