Laura Nilles is an experienced marketing professional currently serving as an Associate Media Manager at Allwyn North America since January 2023. Prior to this role, Laura held multiple positions at Logical Media Group, including Senior Strategic Consultant and Paid Media Team Lead, where responsibilities included creating full-funnel marketing plans, managing substantial SEM and paid social campaigns, and providing Fractional CMO services. Laura's earlier experience includes serving as a Senior Consultant at Digital4Startups Inc., where Laura built and managed SEM and paid social strategies, trained new employees, and ensured client KPI achievement. Laura's foundational roles in marketing began with internships and positions focused on copywriting and social media coordination, further complemented by a Bachelor’s Degree in Psychology and Communication Arts from the University of Wisconsin-Madison.