In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas).

A few things haven’t changed since our beginnings. We still exist to exclusively propel B2B technology brands. We’re passionate about empathizing and collaborating with the people behind every project. And we aren’t satisfied until we’ve made meaningful and measurable impacts on our clients’ businesses.

In 2022, we combined our legacy and undeniable growth with a renewed vision and rebranded to become Alloy. Thanks to recent investments and key hires, we’re now accelerating our mission to move others to reach their greater potential while always remaining curious about how to reach our own.

Enterprise Software

Software Engineering

Technology

Alloy

Alloy's headquarters in Atlanta, GA, United States

Raj Choudhury

Melissa Baratta

Andrea Ryan

Roger Peters

Jennifer Ready

The Marketing and Sales team at Alloy is dedicated to driving the growth and success of B2B technology brands through innovative and strategic initiatives. They are responsible for developing and executing marketing strategies, managing client accounts, enhancing brand visibility, and generating demand. This team collaborates closely to create impactful campaigns, analyze performance metrics, and optimize marketing and sales operations to achieve measurable business outcomes for their clients.

Marketing and Sales

The Creative Team at Alloy, composed of roles like Product Designer, Art Director, Creative & Digital Mastermind, VP of Creative, and Associate Creative Director, is dedicated to developing innovative and impactful visual strategies and digital experiences that propel B2B technology brands. They collaborate closely with clients to craft compelling narratives and designs, ensuring every project makes a significant and measurable business impact.

Creative Team

The Leadership Team at Alloy spearheads the company's strategic direction, growth, and creative innovation. Comprised of top executives, including the Senior Vice President, Vice President Of Growth, CEO, VP Of Creative, Partner & Chief Creative Officer, VP, Technology, and VP Of Public Relations, this team ensures alignment with Alloy's mission and goals, drives business development, and fosters a culture of curiosity and impactful collaboration across B2B technology initiatives.

Leadership Team

The Development Team at Alloy is responsible for building and maintaining high-quality web applications and platforms tailored for B2B technology brands. They work collaboratively with clients to understand their needs and translate these into functional, scalable, and user-friendly digital solutions. Leveraging their expertise in technologies such as WordPress and advanced web development, the team ensures that all projects align with Alloy's mission of making meaningful and measurable impacts on clients’ businesses.

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Alloy

Org chart

Teams

Marketing and Sales

Creative Team

Leadership Team

Development Team

Offices

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Alloy

Org chart

Teams

Marketing and Sales

Creative Team

Leadership Team

Development Team

Offices

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