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Maggie Lubberts has dedicated their career to product management. For the last six and a half years, she’s worked at Allovue in various roles including Vice President of Product Management, Director of Product Management, and Senior Product Manager. In their current role as Director of Product Management, Maggie oversees the vision for Allovue’s product offerings. Maggie takes ownership over delighting and deeply understanding Allovue’s customers, manages the people and processes which implement software improvements, and collaborates across the entire company to align Allovue’s priorities. Maggie champions product department goals and needs at executive meetings, and provides advanced customer resolution and training to support CS and Sales needs.

Under Maggie’s leadership, the product management team has made significant strides. When they took on the role of Vice President of Product Management, they inherited a team that was struggling to effectively listen to and act on customer feedback to evolve the product suite into the best set of software it could be for our users. Maggie took charge of gathering and refining requirements, backlog prioritization and management of customer feedback, and led their team to achievable solutions to our problems. Maggie also led the efforts around re-designing and re-writing a product offering Allovue purchased which then became our easiest selling product. In addition, Maggie researched a market-fit mismatch, solutioned and validated the re-design, and then led the implementation of our core product offering updates.

As the Senior Product Manager at Allovue, Maggie managed day-to-day product development of our core product Balance Manage. Maggie also led the efforts around the creation, validation, and updates to a new (and our most technically complicated and complex) product offering, Budget. Maggie performed competitive research, created user personas, cultivated plans for discovery and conducted user interviews to distill the correct requirements. Maggie then worked closely with our development teams to execute those plans.

Thanks to Maggie’s hard work and dedication, Allovue is now in a much better place when it comes to product management. Maggie has successfully turned around a struggling team and helped implement major changes that have had a positive impact on the company as a whole.

Maggie Lubberts has a Bachelor of Arts in English Language and Literature from the University of Kansas, which they obtained in 2008. Maggie is also a Certified Scrum Master from the Scrum Alliance.