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Christophe Combalat currently serves as the Product Owner e-commerce B2C at Allopneus.com, a position held since June 2021, with specific focus on acquisition since January 2022. Responsibilities include defining objectives, mobile-first platform redesign, and SEO optimizations in collaboration with an external agency. Prior to this, Christophe was the International Product Owner e-commerce B2B at ALD Automotive, handling KPIs, platform deployments across 11 countries, and various digital marketing projects. Additionally, Christophe contributes to higher education as an e-commerce instructor at Euridis Business School since January 2023. Educational credentials include a Master's and Bachelor's degree in Marketing and Communication from PPA Business School.