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Matthew Loader is an experienced professional in brand experience and event management, currently serving as Brand Experience Account Director at Allied Global Marketing since July 2023. Prior to this role, Matthew held various positions at Sublime Promotions / Lime Communications, including Account Director and Senior Experiential Account Manager, where responsibilities included creating bespoke experiential, PR, and field marketing events across the UK, Europe, and North America, with a specialization in the film, music, and computer games sectors. Matthew's career began in artist management at Endless Entertainment and as a production assistant at Pulse Group. Matthew earned a 2:1 degree in English Language & Communication from Cardiff University from 2001 to 2004.