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Jessie Liu is a skilled communications professional with extensive experience in public relations and marketing. Currently serving as the Director of the AAPI Division at Allied Global Marketing since February 2022, Jessie has successfully established the division by developing strategic goals, media databases, and key performance metrics. Previous roles include VP, Assistant PR Manager at East West Bank, where marketing strategies for a mobile banking app were implemented, and Account Manager at Ruder Finn, focusing on luxury brand communications in Greater China. Academic credentials include a Master of Arts in Public Policy from UC Irvine, a Master of Social Science in Media Management from Hong Kong Baptist University, and a Bachelor of Economics in International Economics and Trade from Shanghai University of International Business and Economics.