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Rhianna is Vice President and Managing Director for SIIA’s Software and Services Division and the TechCouncil of Southern California where she is responsible for all business development, product management and marketing. She works closely with technology companies (startups to Fortune 100), the investment community, and services firms to help them with their business development goals and strategies, identify and address common challenges facing the industry and developing the strategic relationships vital to competing and succeeding in today’s marketplace.

Prior to joining SIIA, Collier was Assistant Vice President for Scottish Development International, Scotland’s Economic Development Agency. At SDI Collier played a pivotal sales role with an ambassadorial slant, promoting and representing Scotland in key sectors such as software, creative industries and energy. She developed business growth strategies, coordinated cross geography initiatives and established key partnerships for Scottish and US companies.

Prior to SDI, Rhianna held a range of senior marketing positions in industries spanning technology, real estate and travel.

Rhianna is a frequent speaker at industry events, host of SIIA’s TechChats and active contributor to the Digital Discourse Blog.