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Henrietta Fromholtz is a seasoned marketing and communications professional with extensive experience in influencer marketing, content creation, and strategic communication. Currently serving as Concept Lead (interim) at Aller Media Sweden and operating as a content creator and influencer through personal blog and social media platforms since 2017, Henrietta has established a significant online presence. Previous roles include co-founding Off Script, a Stockholm-based startup, and managing PR and communications at We Are Era Nordics, alongside leading global influencer marketing for The Absolut Company. Educational qualifications from Berghs School of Communication and British Study Centres School of English complement Henrietta's diverse expertise in marketing, PR, and social media strategy.