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The Business Development and Marketing team at Allens is responsible for crafting and executing strategies that drive the firm’s market growth and client engagement across Australia and Asia. This includes identifying new business opportunities, managing client relationships, enhancing brand presence, conducting major pursuits, leading marketing campaigns, and leveraging digital technologies to optimize customer experiences. The team works to ensure Allens’ market positioning and communications effectively support firm-wide objectives and are aligned with the strategic alliance with Linklaters LLP.