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Toufik Lerari has an extensive work experience in various industries and roles. Toufik started their career in 2005 as the CEO of the communication consulting agency, tequilarapido. In this role, they focused on accelerating the digital transformation of clients through strategic consulting, operational management, digital marketing, technology, and creation.

In 2010, Toufik co-founded Allégorie Group, an advisory agency that supports policy makers, brands, and companies operating in the Algerian market. Toufik played a crucial role in image consulting, communication, and advertising to enhance reputation and performance.

Two years later, in 2012, Toufik co-founded Fikra event, which is the first Algerian think tank, aiming to create positive momentum through international conferences. Toufik also co-founded Mawja, a market research and polling institute in Algeria, which led strategic studies and recruitment of respondents in rural areas.

In 2013, Toufik became a co-founder of Fifty4 Media, a media agency that advises Algerian advertisers on media planning strategy and media buying. The agency specializes in creating efficient and agile media plans for the Algerian market.

Lastly, in 2018, Toufik co-founded JOW RADIO, a digital entertainment media and lifestyle app that combines editorial creativity with the power of social networks. Toufik played a significant role in creating engaging content and fostering dialogue within social networks.

Throughout their career, Toufik has demonstrated their expertise in communication, digital transformation, advertising, market research, and media planning.

Toufik Lerari's education history includes attending SKEMA Business School where they studied Managing IS. They also completed a DEUG degree at Université Paris VI René Descartes. Additionally, Toufik obtained a certification in Blockchain: Technologie de Rupture from MIT Professional Education in November 2021.